Everything Communicates Something to Someone: 4 Questions Every Leader Should Ask



Recently, I received a postcard from a local church. The postcard promoted an upcoming sermon series. The graphic design on the front of the card utilized an edgy, grunge concept. Intrigued, I went to check out the church website. To my surprise, the church’s website was anything but “grungy” or “edgy.” It was fairly traditional.

And the pastors’ headshots revealed suits and ties.

Personally, I have nothing against suits and ties or grunge design concepts. But I left the website slightly confused. What represented the real personality of the church, the postcard or the website?

Everything communicates something to someone. I wish that sentence were an original thought, but it is not. In fact, if you do a web search, this concept shows up all over the place. Yet many organizations struggle to deliver consistent, clear messages regarding who they are and why they exist.

Here are four questions that…

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