The extremely viral ALS Ice Bucket Challenge has led to record donations to the ALS Association, whose national office reports nearly $12 million in collected donations since July 29–$15.6 million if you include money raised by ALS affiliates across the country–compared with less than $50,000 in the same period last year.
“It’s huge. It’s a game changer for the ALS Association,” said ALS Association President Barbara Newhouse.
The $12 million figure represents more than half of the funds raised in all of 2012, when the national organization brought in $19 million in contributions.
A flood of celebrities participating in the Ice Bucket Challenge, in increasingly creative ways, has also bolstered the Ice Bucket Challenge’s success. Project ALS, another charity dedicated to combatting Lou Gehrig’s disease, said it experienced a surge in fundraising after Ben Stiller and Ricky Gervais took the Challenge and asked people to contribute to that organization specifically…
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