Consumer Christianity

Consumer Christianity

Ever heard of commodification?  It is a sociological term that is defined as the process by which social relationships are reduced to economic exchange relationships.  You probably have a commodified relationship with your coffee shop.  You say “Hi” to the baristas and the management.  You are comfortable with the shop.  But the relationship is based on the fact that they are giving you a good product at a fair price.  But if you find another store, a little closer to home that a gives you a better product and a better price its “Goodbye old coffee shop and hello new shop!”


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